RevivedWater/Enagic is simply the best, bar none.

Enagic is simply the best, bar none.


Just as Kangen™ water represents the best water available, Enagic simply represents
the best, by all means, in and around this highly respected industry.

In 2002, Enagic was awarded an honorable endorsement from the Japanese
Association of Preventive Medicine for Adult Disease. This is considered such
a special feat, considering this non-profit and independent doctors association,
which is also the biggest and the most respected of its kind in Japan, is known
for its long and thorough selection process and the fact that they issue such
endorsements for only one product (or product line) to the very best in any
given category.

In this particular case, Enagic represents not only the best in the Kangen™ water
industry but in the whole water industry. As a matter of fact, they practically created the
water category with this organization as they were the first one ever to be selected from
the water industry.

While Enagic has grown into the industry leader over the course of its 17 years in the
business, they spent their first 10 years only working with doctors and hospitals to co-
develop and market professional grade machines, unlike most of the competitors in this
industry now. During this 10 year period, they inevitably established their quality-driven
culture and they started manufacturing smaller home units only after the doctors and
their discharged patients started asking for such machines so they can continue their
home treatments, despite the fact that there were already a handful of similar home
units, known as Ionized Alkaline Water Generators, on the market. The problem was
none of these home units were a Kangen™ water grade, and that's what they really
wanted in their homes to continue their healing.

Producing Kangen™ water was not always such an easy task. Around 20 years ago,
producing a water of this quality required giant tanks of water with incredibly large metal
plates for electrolysis. Producing Kangen water in the past was a long and sterenuous
task. Back then, a small household unit was unheard of.

From the business perspective, the sale of these new units meant a whole new, business
opportunity for Enagic with incredible potential. At the same time, it also presented two
major issues they had to resolve -- quality and cost. It was a question of whether or not
they should compromise on the quality in order to meet the price point that end users
would be willing to pay.

In the end, they managed to come up with both technological and business solutions to
their satisfaction. In 1997, they introduced their first home unit LeveLuk DX, a true
Kangen™ water generator, which instantly became the benchmark of the industry. Even
more remarkably, they managed to keep the price at $3500, a median price for a generic
ionized alkaline water unit back then.

To top it all off, they packaged it with industry-best automatic self-cleaning system, also
accompanied by an unheard-of 5 year full product warranty and a comprehensive
maintenance program along the way.

As unconventional as these all sound, they decided to completely bypass the traditional
distribution system by selling directly to consumers; heavily relying on referrals from
existing customers. At the same time, they also started opening multi-functional satellite
offices in each of major cities in Japan, where customers could drop by to learn about
the water and the products.

The truth of the matter is they needed to do so, in order to provide such a professional
grade unit at a mere consumer price point. Essentially, they instead focused on over-
satisfying the customers so they cannot help but telling other people about their
acquisition and its unbelievable health benefits.

Apparently, it paid off.

Today, Enagic dominates the industry in quality, number of units sold and
market share. But most importantly, they now have over 300,000 families (as of
2004) enjoying the health benefits of using Enagic units.

Enagic remains a privately owned company with estimated annual sales of over $230
million (as of 2003). They are considering going public within a few years in order to
spread this wonderful water technology world wide.

Enagic currently has offices (which also function as showrooms and customer support
desks) in the following U.S. cities: Los Angeles, Honolulu, New York, Chicago, and more
on the way.