Wednesday 30 September 2009
Monday 21 September 2009
Thursday 17 September 2009
Revived Water and Kangen™ Water - The Highest Grade of Alkaline Ionized Water
Kangen™ water has the strongest antioxidant power of any alkaline ionized water. The
Oxidation Reduction Potential (ORP) of Kangen™ water can reach up to -500mV, where
most average ionized water reaches only around -150mV.
The difference is significant. As a matter of fact, regular Alkaline Ionized Water units are
classified as "home health appliance", while Kangen™ Water units are in the "medical
device" classification by the Ministry of Health and Welfare in Japan, which is equivalent
to the FDA in the U.S.
Currently, out of 44 companies manufacturing ionized water generators, Only 6 of them
make units certified as Kangen™ Water grade.
Enagic not only manufactures ONLY certified Kangen™ Water units, but also its quality
is highly considered the best of the best in the industry.
The word "Kangen™" scientifically means "reducing" or "deoxidizing" in Japanese, but it
also has more general meanings, such as "renewal" or "restoring". Drinking Kangen™
Water can help "renew" your health and "restore" balance back to your life
Revived Water and Enagic Award Winning Water
Kangen™ water is the ONLY water product or technology that has been
officially approved for its health merits by the Japanese Ministry of Health and
Welfare, which is equivalent to the FDA in the U.S.
Enagic, the company that makes our Kangen™ water machines, is the ONLY
company in the whole water industry whose products are endorsed by the
Japanese Association of Preventative Medicine for Adult Disease as being the
best and most reliable in its field. This non-profit doctors association endorses
a variety of products and technologies that can help treat and possibly cure
lifestyle-related diseases, such as Osteoporosis, Diabetes, Cancer, High
Cholesterol, Hypertension, etc., but is also known for its long and thorough
selection process under the policy of "1 product, 1 industry".
Together, it makes Enagic the ONLY company that is endorsed by both the
Japanese government and the most respected doctors association in its field.
RevivedWater/Enagic is simply the best, bar none.
Enagic is simply the best, bar none.
Just as Kangen™ water represents the best water available, Enagic simply represents
the best, by all means, in and around this highly respected industry.
In 2002, Enagic was awarded an honorable endorsement from the Japanese
Association of Preventive Medicine for Adult Disease. This is considered such
a special feat, considering this non-profit and independent doctors association,
which is also the biggest and the most respected of its kind in Japan, is known
for its long and thorough selection process and the fact that they issue such
endorsements for only one product (or product line) to the very best in any
given category.
In this particular case, Enagic represents not only the best in the Kangen™ water
industry but in the whole water industry. As a matter of fact, they practically created the
water category with this organization as they were the first one ever to be selected from
the water industry.
While Enagic has grown into the industry leader over the course of its 17 years in the
business, they spent their first 10 years only working with doctors and hospitals to co-
develop and market professional grade machines, unlike most of the competitors in this
industry now. During this 10 year period, they inevitably established their quality-driven
culture and they started manufacturing smaller home units only after the doctors and
their discharged patients started asking for such machines so they can continue their
home treatments, despite the fact that there were already a handful of similar home
units, known as Ionized Alkaline Water Generators, on the market. The problem was
none of these home units were a Kangen™ water grade, and that's what they really
wanted in their homes to continue their healing.
Producing Kangen™ water was not always such an easy task. Around 20 years ago,
producing a water of this quality required giant tanks of water with incredibly large metal
plates for electrolysis. Producing Kangen water in the past was a long and sterenuous
task. Back then, a small household unit was unheard of.
From the business perspective, the sale of these new units meant a whole new, business
opportunity for Enagic with incredible potential. At the same time, it also presented two
major issues they had to resolve -- quality and cost. It was a question of whether or not
they should compromise on the quality in order to meet the price point that end users
would be willing to pay.
In the end, they managed to come up with both technological and business solutions to
their satisfaction. In 1997, they introduced their first home unit LeveLuk DX, a true
Kangen™ water generator, which instantly became the benchmark of the industry. Even
more remarkably, they managed to keep the price at $3500, a median price for a generic
ionized alkaline water unit back then.
To top it all off, they packaged it with industry-best automatic self-cleaning system, also
accompanied by an unheard-of 5 year full product warranty and a comprehensive
maintenance program along the way.
As unconventional as these all sound, they decided to completely bypass the traditional
distribution system by selling directly to consumers; heavily relying on referrals from
existing customers. At the same time, they also started opening multi-functional satellite
offices in each of major cities in Japan, where customers could drop by to learn about
the water and the products.
The truth of the matter is they needed to do so, in order to provide such a professional
grade unit at a mere consumer price point. Essentially, they instead focused on over-
satisfying the customers so they cannot help but telling other people about their
acquisition and its unbelievable health benefits.
Apparently, it paid off.
Today, Enagic dominates the industry in quality, number of units sold and
market share. But most importantly, they now have over 300,000 families (as of
2004) enjoying the health benefits of using Enagic units.
Enagic remains a privately owned company with estimated annual sales of over $230
million (as of 2003). They are considering going public within a few years in order to
spread this wonderful water technology world wide.
Enagic currently has offices (which also function as showrooms and customer support
desks) in the following U.S. cities: Los Angeles, Honolulu, New York, Chicago, and more
on the way.
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